Your Information Matters
Privacy and Cookies
This notice explains what Carl Mitchell DJ collects, why it is used, which website and communications providers are involved, how WhatsApp and mix players work, and the choices and rights available to you.
1. Who Is Responsible for Your Information
Carl Mitchell, trading as Carl Mitchell DJ, is the controller for the personal information described in this notice.
Address: 53 Broadway, Newport, Shropshire, TF10 7TW, United Kingdom
Email: carl@carlmitchelldj.com
Telephone: 07947 131877
This notice covers carlmitchelldj.com, DJ enquiries and bookings, feedback, requested downloads, email marketing and Home Before Midnight interactions controlled by Carl. Independent external platforms also apply their own privacy notices.
2. Information Collected
The information depends on how you use the website:
- Contact information: name, email address, telephone number and preferred contact method.
- Event and booking information: event type, date, venue, address, access, timings, guest information, package, music preferences, announcements, suppliers, quotation and booking status.
- Calculator and download information: wedding date, guest numbers, venue type, approximate budget, recommendation inputs and the contact details needed to send a requested result or guide.
- Payment and administration information: invoices, payment status, transaction references and correspondence. Full card details are not intentionally collected through ordinary enquiry forms.
- Feedback and media: reviews, survey answers and photographs or clips where their use is lawful.
- Technical and usage information: IP address, approximate location, browser, device, operating system, pages viewed, referral source, consent choices, form or player interactions, and security or error logs.
- Communications: emails, form submissions, telephone notes, WhatsApp messages and social-media messages you choose to send.
Please avoid sending health information or other sensitive information unless it is genuinely needed for safe event planning. If it is needed, it will be limited to that purpose and handled with additional care.
3. How and Why Information Is Used
| Purpose | Information | Lawful basis |
|---|---|---|
| Respond to enquiries, check availability and prepare quotations | Contact, event and communication details | Steps requested before a contract; legitimate interests in responding to genuine enquiries |
| Confirm, plan and deliver DJ services | Customer, venue, event, package, music and supplier details | Contract and pre-contract steps |
| Invoice, record payments and maintain business records | Identity, booking, payment and transaction information | Contract; legal, tax and accounting obligations |
| Provide calculators, checklists or requested downloads | Form inputs and delivery contact details | Steps taken at your request; legitimate interests in providing the requested tool |
| Send electronic marketing | Name, email, permission, preferences and engagement | Consent, or the existing-customer soft opt-in only where every legal condition is met |
| Operate, secure and back up the website | Technical logs, IP address, form records and consent preferences | Legitimate interests; legal obligations where applicable |
| Measure website journeys and improve services | Cookie identifiers, page use, clicks, player events and session insights | Consent for non-essential analytics, session replay and similar technologies |
| Handle complaints, rights requests and legal claims | Relevant identity, booking, communication and evidence | Legal obligations; legitimate interests in establishing, exercising or defending rights |
Information will not be reused for an incompatible purpose without a further lawful basis and additional information where required.
4. Website Forms, Requested Guides and Email
The website currently uses Fluent Forms by WPManageNinja for the availability enquiry, general contact, post-event feedback, Wedding DJ Budget Calculator and Wedding DJ Red Flag Checklist. Submissions are stored within the WordPress website database so they can be reviewed and managed.
FluentSMTP is used to route and log website email. The active email connection uses Brevo (formerly Sendinblue). Delivery logs are currently retained for 14 days.
The Wedding DJ Budget Calculator also has a direct Brevo integration so the requested result can be delivered and the contact managed. The calculator asks separately for the privacy confirmation required to provide the result and for optional marketing permission. Requesting the guide does not by itself subscribe you to unrelated marketing.
If you opt in to marketing, Brevo may store contact details, permission records, list status and email-delivery or engagement information. Every marketing email will provide an unsubscribe route. Withdrawing marketing permission does not stop necessary messages about an enquiry, quote, payment or confirmed booking.
5. Cookies, Analytics and Session Insights
The website uses Cookie Compliance for WordPress by Hu-manity.co to display consent choices, remember preferences and block non-essential tracking until the appropriate choice is made. The configured coverage includes UK PECR and GDPR, and Google consent mode is active.
Strictly necessary technologies
These support security, hosting, load balancing, form operation and storage of cookie choices. They may operate without consent where the legal exemption applies.
Google Analytics 4 and Google Tag Manager
Google Analytics 4 is deployed through Google Tag Manager and Site Kit to measure visits, referral sources, page journeys and selected events such as successful enquiries or Home Before Midnight interactions. Non-essential measurement is subject to the cookie choice communicated through Google consent mode.
Microsoft Clarity
Microsoft Clarity is connected to provide aggregated interaction insights such as heatmaps and session replays. These tools can record page interaction, scrolling, clicks and device or technical information. Clarity should operate only where the required analytics consent has been given, and forms or sensitive fields should not intentionally be captured.
Managing choices
You can use the cookie banner or preference control to accept, reject or revise non-essential choices. Browser controls can also remove or block cookies, although some functions may be affected. Provider cookie names and lifetimes can change; the consent platform and provider settings are reviewed when the site or integrations change.
6. WhatsApp and Embedded Mix Players
WhatsApp community
The Home Before Midnight community buttons are external links to WhatsApp. Carl Mitchell DJ does not send your website form information to WhatsApp merely because the link is displayed. If you click the link, join the community or send a message, WhatsApp and Meta process account, device, contact and interaction information under their own terms and privacy arrangements. Carl can see and use information you choose to share for community administration, replies, event updates and moderation.
Leaving the WhatsApp community stops future community participation, but it does not automatically erase messages or records that another participant, WhatsApp or Carl must lawfully retain. Contact Carl if you want to exercise a right over information controlled by Carl.
House Sessions players
The House Sessions audio files are served from this website’s WordPress-hosted media library. Pressing play requests the audio file and may create ordinary hosting, security and technical logs. If analytics consent is active, the website may also record a mix-play event, the mix identifier and page context. It does not intentionally send your name, email address or telephone number to analytics.
Opening a separate music, social or sharing platform takes you to that independent service, which applies its own privacy terms.
7. Providers and Information Sharing
Information is shared only where reasonably necessary for the stated purposes, a booking, legal compliance or protection of rights. Current provider categories include:
- Automattic / WordPress.com and Jetpack for website hosting, delivery, security, performance and backups.
- WPManageNinja technologies, including Fluent Forms and FluentSMTP, for submissions and website email routing.
- Brevo for email delivery, the Wedding DJ Budget Calculator integration and consent-based contact management.
- Google for Tag Manager, Analytics 4, Site Kit and Search Console measurement.
- Microsoft for Clarity analytics and session insights.
- Hu-manity.co / Cookie Compliance for consent choices and tracker blocking.
- WPvivid and WordPress backup services for operational recovery copies.
- WhatsApp / Meta when you choose to use the community or message through those services.
- Venues, performers, event suppliers, insurers, accountants, professional advisers, payment providers or authorities where necessary and lawful.
Carl Mitchell DJ does not sell personal information. Event partners receive only information reasonably needed for their role. An independent venue or supplier may be a separate controller for information it receives directly.
8. International Transfers
Some providers operate internationally or allow support access from outside the UK. Where Carl initiates a restricted transfer, an appropriate mechanism will be used where required, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum or another lawful safeguard. Provider arrangements and locations can change, so current safeguards may be requested from Carl.
9. How Long Information Is Kept
| Record | Normal approach |
|---|---|
| Unbooked enquiries, quotations and calculator submissions | Normally up to 24 months after the last meaningful contact, unless needed for a complaint, claim or another lawful reason |
| Confirmed booking and event-planning records | During the booking and normally up to six years after the event |
| Invoices and financial records | For the period required by tax, accounting and business-record law, normally six years |
| FluentSMTP delivery logs | Currently 14 days |
| Marketing contacts | Until unsubscribe, withdrawal, closure of the list or the permission is no longer valid; a limited suppression record may then be retained |
| Complaints, rights requests and disputes | For the investigation and afterwards where reasonably needed to demonstrate the response or protect legal rights |
| Analytics, cookie and security information | According to the configured provider and cookie settings; aggregated or anonymised reports may be retained longer |
| Backups | Until overwritten or deleted under the applicable backup cycle, subject to secure restoration controls |
Information that is no longer required will be deleted, anonymised or securely disposed of where reasonably practicable. Retention may be extended for an active complaint, claim, fraud concern, regulatory request or legal obligation.
10. Security
Reasonable technical and organisational measures include HTTPS, account controls, software updates, spam and security protection, access limitation, backups and provider arrangements. No internet or storage system can be guaranteed completely secure, so please do not send information that is unnecessary for the enquiry or booking.
11. Your Data-Protection Rights
Depending on the information, purpose and lawful basis, you may have the right to:
- Be informed and obtain access to your personal information.
- Correct inaccurate or incomplete information.
- Request erasure or restriction in applicable circumstances.
- Object to processing based on legitimate interests.
- Receive eligible information in a portable format.
- Withdraw consent at any time where consent is the basis.
- Ask about safeguards used for an international transfer.
- Complain to Carl and to the Information Commissioner’s Office.
You have an absolute right to object to direct marketing at any time. Use the unsubscribe link or email carl@carlmitchelldj.com.
Rights are not all absolute. Identity information may be requested where reasonably needed to protect the records from disclosure to the wrong person. Requests are normally free, although the law permits a reasonable fee or refusal in limited cases involving manifestly unfounded or excessive requests.
12. Data-Protection Complaints
You can raise a data-protection complaint by email, telephone or post using the contact details below. Please explain what happened, the information concerned and the outcome you want.
Carl will acknowledge a data-protection complaint within 30 days, make appropriate enquiries, keep you informed where necessary and communicate the outcome without undue delay.
You can also complain to the Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint or telephone 0303 123 1113.
13. Children
The website’s enquiry, booking and marketing services are not directed at children. A parent, guardian, organiser or responsible adult should provide any information genuinely needed about a child attending an event. That information should be limited to event planning, safeguarding, safety or delivery.
14. Changes to This Notice
This notice will be reviewed when forms, providers, marketing, analytics, player functionality or legal requirements change. The latest version and update date will be published here. Additional notice will be given where a change materially affects how information is used and the law requires it.
15. Privacy Contact
Carl Mitchell DJ
53 Broadway, Newport, Shropshire, TF10 7TW, United Kingdom
Email: carl@carlmitchelldj.com
Telephone: 07947 131877